Fighting to Feed the Dragon: McDonald’s Vs. Yum!
Speed kills. And in the fast food industry, it’s imperative.The speed of service and the ability to quickly adapt menus, packaging and advertising are what makes a market leader. And right now, the speed at which fast food companies make the transition into foreign markets, particularly China, is what matters most of all.
The industry’s two biggest players, McDonald’s Corp. (NYSE: MCD) and Yum! Brands Inc. (NYSE: YUM) – the parent company of KFC, Pizza Hut, and Taco Bell – know that. Read more
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